Alexander Gosling, the National President of the Australasian Industrial Research Institute, explains that a vital part of extending innovation throughout the market is to involve businesses. He recommends using incentives that are directed at involving business firms and encouraging good development practices through offering higher incentives for projects that prove to be successful and through better innovation leadership training.
You can read the overview here and click through for the full submission: Incentives for firms submission
Making companies want to get on the innovation bandwagon sounds like an obvious way to encourage new ideas throughout the market. This submission is fairly concise, is there anything it misses and needs to add?