Australian Anthill

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</td></tr> <tr class="note"><th style="text-align:right; padding-right:0.75em;">Type</th><td>Private company</td></tr><tr class="note"><th style="text-align:right; padding-right:0.75em;">Founded</th><td>September, 2003</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Headquarters</th><td class="adr"> Camberwell, VIC, Australia</td></tr><tr class="note"><th style="text-align:right; padding-right:0.75em;">Key people</th><td>James Tuckerman, Editor-In-Chief</td></tr><tr class="note"><th style="text-align:right; padding-right:0.75em;">Industry</th><td>Publishing</td></tr><tr class="note"><th style="text-align:right; padding-right:0.75em;">Products</th><td>Anthill Magazine, Anthill Online</td></tr><tr><th style="text-align:right; padding-right:0.75em;">Website</th><td class="url">http://www.anthillonline.com/</td></tr>

Australian Anthill

Australian Anthill Magazine has been dubbed: “The Australian magazine for fast growth companies”. It takes an irreverent look at the world of entrepreneurs and the attitude that business can be, and should be, fun. It is a bi-monthly publication with a readership of approximately 50,000.

1 History
2 Structure
3 Products/Services
4 Innovation Links
5 Criticism/Controversy
6 References
7 External Links

History

James Tuckerman was on his way to becoming high-flying corporate PR person when he left his job to start his own company. During the process he realised that the business magazines on offer to business professionals fell into two groups: magazines for big businesses and magazines which deal with the basic mechanics of small business.

He decided that he would start a magazine that would fill two niche areas: the first would be its focus. His magazine would target small businesses that were on their way to becoming larger businesses, and he would offer something that moved away from the dryness of current business reporting.

He moved back into his parent’s house and used his personal savings (and credit card) to fund the first issues of Australian Anthill, managing retail channels and selling advertising during the week and writing the content during the weekend. Tuckerman would write all of the editorial for the first three issues.

In September of 2003, the first magazine launched. In roughly two years the readership had grown to 30,000 and now it is closer to 50,000.

In 2004, it won the Australian Publishers Association Bell Award for Best Small Publisher, a feat that it repeated in 2005.

Australian Anthill also has a website, Anthill Online, and runs several competitions for up and coming businesses and business people.

The Anthill 'story' was broadcast by ABC TV in April 2006, as part of Alan Kohler's Inside Business.

Structure

James Tuckerman is the magazine’s editor-in-chief and publisher. The magazine also draws on a pool of contributors.

Products/Services

Australian Anthill offers both a bi-monthly magazine and a website targeting rapidly growing companies. It celebrates entrepreneurs and the thrill and fun of doing business in a fast-paced world.

It also hosts the Cool Company Awards that look beyond pure dollars and rather at companies defying convention and bringing about positive change. The 30Under30 Awards were introduced in 2007. These focus on up and coming business people, and include magazine coverage to raise their profile.

Innovation Links

Australian Anthill is focused on looking at the world of business from a different perspective. And it subscribes to a simple philosophy: “ideas + money + skills = fast growth”.

It actively encourages growth, innovation and people having a go at translating ideas into money. It this spirit it offers a range of competitions, events and tools, as well as its editorial which provides business tips, expert blogs and trend analysis.